Barnsley Premier Leisure (BPL)
Overview
Project: Barnsley Premier Leisure (BPL)
Industry: Leisure, Gyms, Sport, Health and Fitness
Project Date: 2019 – ongoing
Location: UK
Technology: Video Walls, Portrait and Landscape Displays, Touchscreens and Totems
Introduction: BPL is a not-for-profit social enterprise and charitable company that operates a diverse portfolio of sports and leisure facilities across Barnsley, Bassetlaw, Mansfield and Pontefract.
Using since 2019, BPL have scaled their investment in digital signage to all facilities across the UK, including Metrodome Leisure Complex and all Your Space gyms.
is pivotal to BPL’s communication strategy
By delivering targeted, relevant and enriching content, BPL (Barnsley Premier Leisure) are adding real value to their sports and leisure facilities benefitting both their customers and business operations.
They have selected a wide range of display formats including video walls, touchscreens, totems and single screens and have maximised the messaging for each format by designing content specifically to match.
Positioning is key: BPL have ensured they’ve selected key areas at each site to capture audience attention and have installed a variety of technology to meet the needs of the environment.
Overall, BPL have deployed a thriving digital signage network that provides their business the flexibility and creativity to deliver eye-catching, informative and valuable content to their customers.
“Digital Signage gives us the WOW factor on our gym floors and around our facilities. It has provided our customers with a one-stop-shop for everything YourSpace has to offer from viewing live class timetables, and personal trainer information to our latest marketing promotions.
We no longer have tacky posters stuck to the wall and are now able to communicate with our customers more efficiently than ever before.
is quick, intuitive and straightforward to understand, even to some of our execs with limited experience with previous content management systems.”
James Lodge, Marketing Manager, Barnsley Premier Leisure
Gyms, Sport and Leisure Digital Signage Gallery
