Krispy Kreme UK
Project: Krispy Kreme UK
Industry: Retail / QSR
Project Date: 2018 – ongoing
Location: UK & Ireland
Highlights: Digital Cabinets with Presence Detection + LED control, Digital Menu Boards, Direct View LED Walls, Tablets to activate content and in-store LED lighting.
“There are so many features inthat we love, for example being able to upload content and add conditional rules for when it is valid to play, is really powerful for our campaigns. We’re able to do things like content synchronization, integrate external systems for things like lighting control and presence detection, use tablets to trigger content on other screens, add tags for playlist creation and location specific content playback plus we can have all kinds of different resolutions which is very important for our stores where we use unique screen sizes such as headers, SELs and LED walls. Best of all, we can do all of it ourselves – of course have been on hand to help us learn the software but once we’ve been shown, it’s something we have complete control over.”
Phil Goldsmith, Content Executive, Krispy Kreme UK