How to Turn 70% Wasted Screen Time Into Employee Engagement
Take a walk through your office right now. Look at your meeting rooms, huddle spaces, and collaboration pods.
What do you see?
If you’re like most companies, you see a lot of idle screens.
According to workplace data from Density, meeting rooms sit empty for around 70% of the working day. Yet you’re paying licensing fees for the Microsoft Teams Rooms (MTR) or Zoom Rooms infrastructure powering those screens.
For the majority of the week, that expensive real estate is doing absolutely nothing.
What if that changed?
What if those idle screens automatically woke up between meetings to display company news, departmental updates, or live Power BI dashboards?
What if your huddle spaces became an extension of your internal communications strategy, reaching people exactly where they already gather?
Introducing RoomStream from embed signage.
Unlock the other 70% of your screens
RoomStream streams full-screen digital signage to your existing Microsoft Teams Rooms and Zoom Rooms whenever they aren’t being used for calls.
It integrates directly with your existing infrastructure. When rooms are idle, your content displays automatically. As soon as a meeting starts, the content disappears. When the room is free again, it returns.
No additional hardware.
No new apps to install.
No complex deployment.
Your content, everywhere
RoomStream connects your screens to the embed signage CMS, letting you broadcast dynamic content in minutes. You can instantly display:
- SharePoint News – Company announcements and leadership articles
- Microsoft Teams Channels – Departmental updates and project discussions
- Power BI – Live dashboards and KPI visualisations
- Social Media – LinkedIn, X (Twitter), Facebook, TikTok or Instagram feeds
- Video & Images – Branded videos and high-impact visuals
- Plus much more – YouTube, live news feeds, Google Maps with traffic, dynamic data from Google Sheets, Excel, JSON, or XML sources
The internal comms gap (and what it’s costing you)
According to research from Gallup, almost three-quarters of employees say they’re missing out on company information. Your internal comms are currently fighting for attention in crowded inboxes and buried Teams threads.
Yet research from McKinsey shows that employee productivity increases by 20-25% in organisations where employees feel connected.
And poor communication doesn’t just hurt productivity – it drives people out the door. 63% of employees considering leaving their jobs cite poor internal communication as a factor. But the damage goes deeper than turnover. According to the same Staffbase research, more than 60% of employees say corporate internal communication has a significant impact on:
- Their overall productivity at work (63%)
- Their motivation to do their best work (67%)
- Their understanding of the company’s vision and mission (65%)
When your internal comms aren’t landing, you’re not just losing people – you’re losing performance across your entire organisation.
Meanwhile, your business is paying £370–£400 per year, per room for Microsoft Teams Rooms or Zoom Rooms licensing on screens that sit empty 70% of the time. You’re effectively paying for a premium billboard and covering it up for the majority of the week.
Connection requires visibility. Meeting room displays, huddle space screens, and collaboration pods sit in high-traffic areas throughout your workplace – visible when teams pass by, wait outside meetings, or work in adjacent spaces. This is prime communications real estate going unused.
RoomStream doesn’t replace your intranet or email. It amplifies them, turning wasted screen time and wasted budget into a productivity engine that puts your most important updates in front of people when they’re between tasks – in the moments when they’re most likely to actually engage.
Zero hardware. Zero fuss.
The biggest barrier to expanding digital signage is usually hardware cost and installation disruption. RoomStream removes both.
- No additional hardware: Uses the MTR or Zoom Room hardware you already own
- No new apps: Nothing to install on the device itself
- Rapid deployment: Deploy across all of your rooms in minutes, entirely remotely
- Simple pricing: priced based on number of connections
Available now
70% of your meeting room investment is sitting dark right now.
Start your free RoomStream trial today – 5 connections included – and turn idle screens into your most visible comms channel.
Your meeting rooms are ready. Your content is ready. Are you?
