Terms of Use

Terms of Use

Effective Date: 18th June 2025

The following Terms of Use govern all use of embed signage. When you create an embed signage account or use embed signage, you agree to these terms.

We agree to provide you with the embed signage service (“Service”) which is owned and operated by Embed Signage Limited (“embed signage”, “we”, “us”). The Service is offered subject to your acceptance without modification of all of the terms and conditions contained herein and all other operating rules, policies (including, without limitation, embed signage’s Privacy Policy) and procedures that may be published from time to time (collectively, the “Agreement”).

Please read this Agreement carefully before accessing or using the Service. By accessing or using any part of the embed signage Service, you agree to become bound by the terms and conditions of this Agreement. If you do not agree to all the terms of use outlined in this Agreement, then you may not access the Service.

DEFINITIONS

“Customer” or “You” means the person or legal entity, whether acting as an individual or on behalf of a company or partnership (as applicable), that has purchased the Service (either from us or a reseller) and registers for or uses an embed signage account.

By accepting these Terms of Use, You confirm that You have the authority to enter into this Agreement and to be bound by its terms, whether on Your own behalf or on behalf of a company, partnership, or other business entity.

YOUR ACCOUNT

• You must be 13 years or older to use this Service. The Service is not intended or targeted towards children.
• You are responsible for maintaining the security of your account and password.
• You must immediately notify embed signage of any unauthorised uses of your account or any other breaches of security. embed signage will not be liable for any acts or omissions by You, including any damages of any kind incurred as a result of such acts or omissions.
• You are fully responsible for all activities that occur under the account and any other actions taken in connection with the account.
• You cannot impersonate others or provide inaccurate information about yourself or the business you represent.
• You cannot create an account for someone else or an organisation unless you have their express permission to do so.
• You cannot do anything unlawful, misleading, or fraudulent or for an illegal or unauthorised purpose.
• You cannot do anything to interfere with or impair the intended operation of the Service.
• You cannot publicly publish private or confidential information or do anything that violates someone else’s rights, including intellectual property.

PAYMENT AND RENEWAL

By choosing to buy licenses, You agree to pay embed signage or a registered embed signage reseller the applicable fees in accordance with these terms. If You are acting on behalf of a company, organisation, or other business entity, You represent and warrant that You have the authority to bind that entity to these payment obligations.

Liability: You are responsible for all Subscription fees, charges, taxes, levies, and duties imposed by any governmental authority in relation to Your account and use of the Service.

Renewal: We will notify You at least sixty (60) days prior to the expiration of any license. To renew, You must pay the renewal invoice by its due date and no later than the expiry date of the license. If payment is not received by the license expiration date, we may suspend or terminate Your licenses without further notice.

Non-Renewal: To decline renewal, please provide written notice via email to embed signage, and do not pay prior to expiry.

INTELLECTUAL PROPERTY

This Agreement does not transfer, from embed signage to you, any embed signage or third party intellectual property, and all right, title and interest in and to such property will remain solely with embed signage.

embed signage, the embed signage logo, and all other trademarks, service marks, graphics and logos used in connection with the Service are trademarks or registered trademarks of embed signage.

Other trademarks, service marks, graphics and logos used in connection with the Service may be the trademarks of other third parties. Your use of the Service grants you no right or license to reproduce or otherwise use any embed signage or third-party trademarks.

OWNERSHIP OF CONTENT

We do not claim ownership or intellectual property rights of any content that you upload or host through the Service but you grant us a license to distribute it to devices registered to the associated embed signage account. When you upload content (including all media types such as images, movies, audio, fonts, html, swf etc) that is covered by intellectual property rights on or in connection with our Service, you hereby grant to us a non-exclusive, royalty-free, transferable, sub-licensable, worldwide license to host, distribute, modify or display that content to devices registered to the associated embed signage account. You can end this license anytime by deleting the content or entire account, to do so contact legal [at] embedsignage [dot] com. However, content will continue to appear on a device if the content has been downloaded prior to deleting from the account and is not updated (offline), for up to 28 days or the duration of the license period, depending on the device OS and embed signage application version.

By uploading content to the Service you agree that you have all legally required and appropriate licenses, rights and permissions to use, share and distribute the content. We accept no responsibility or liability for the misrepresentation, misuse, theft, unlawful use or exploitation of content, intellectual property, trademarks or personal data you use through the Service.

We accept no liability or responsibility for any damage caused, be it indirect, special, incidental or consequential damages (including but not limited to damages for loss of business, loss of profits, interruption or the like) by your uploading, hosting or distribution of content through our Service.

CONTENT REMOVAL AND TERMINATION OF YOUR ACCOUNT

Content Removal

We reserve the right to remove or disable access to any content or information uploaded or hosted on the Service if we reasonably believe it violates these Terms of Use, our policies, infringes intellectual property rights, or if required to do so by law or government request.

Termination by embed signage

embed signage may suspend or terminate your access to all or part of the Service:

• Immediately, if you clearly, seriously, or repeatedly violate these Terms of Use or our policies, or if you repeatedly infringe upon the intellectual property rights of others.
• Immediately, if required by applicable law or governmental authority.
• Immediately, if your use of the Service presents a material security or operational risk.
• Upon thirty (30) days’ prior written notice, for convenience, at our sole discretion.

If we suspend or terminate your account, we will notify you promptly, unless restricted by law. If you believe your account has been suspended or terminated in error, please contact our legal team at legal [at] embedsignage.com.

Termination by You

You may terminate your account at any time by providing written notice and using the account closure mechanism provided by embed signage. You remain responsible for all fees and charges incurred up to and including the date of termination.

Data Access and Deletion Upon Termination

Upon termination of your account:

• During the thirty (30) day period following termination (the “Data Retention Period”), we will not take action to remove your content from our systems as a direct result of the termination.
• During the Data Retention Period, provided all amounts due under this Agreement have been paid in full, you may access your data via the system interface (e.g., download your media content, export device information) and request a user details export by contacting our legal team at legal [at] embedsignage.com.
• After the Data Retention Period, we no longer guarantee access to your data, and your content may be permanently deleted from our systems.

Termination of your account results in the deactivation and potential deletion of your account and all associated content.

USER RESPONSIBILITY FOR SECURITY

embed signage provides various security tools including Two-Factor Authentication (2FA), Single Sign-On (SSO), and user provisioning to help secure your accounts. You (the Customer and any authorised users accessing embed signage) agree to:

• Maintain strong, unique passwords for your accounts at all times.
• Protect and never share your passwords or login credentials with other users.
• Immediately update your password if you suspect it has been compromised.
• Utilise security tools provided by embed signage, such as enabling Two-Factor Authentication or Single Sign-On, wherever possible.
• Log out of your embed signage account or secure your device whenever unattended to prevent unauthorised access.

You acknowledge that embed signage will not be liable for any loss or damage arising from your failure to comply with these security responsibilities. You remain fully responsible for all activities that occur under your login credentials.

DISCLAIMER OF WARRANTIES

The Service is provided “as is”. embed signage hereby disclaim all warranties of any kind, express or implied, including, without limitation, the warranties of merchantability, fitness for a particular purpose and non-infringement.

We will use reasonable skill and care in providing our Service to you and in keeping a safe, secure, and error-free environment, but we cannot guarantee that our Service will always function without disruptions, delays, or imperfections. Provided we have acted with reasonable skill and care, we do not accept responsibility for: losses not caused by our breach of these Terms or otherwise by our acts; losses which are not reasonably foreseeable by you and us at the time of entering into these Terms; and events beyond our reasonable control.

You understand that you download from, or otherwise obtain content or services through, the Service at your own discretion and risk.

embed signage shall not be liable to you, or to any third party, for any modification, price change, suspension or discontinuance of the Service.

LIMITATION OF LIABILITY

To the fullest extent permitted by applicable law, neither embed signage nor you (the “Customer”) shall be liable to the other, or to any third party, for:

• any indirect, incidental, special, or consequential damages, including but not limited to loss of profits, loss of business opportunity, loss or corruption of data, or interruption of use;
• any amount exceeding the total fees paid or payable by you to embed signage in the twelve (12) months preceding the event giving rise to the claim.

Neither party shall be liable for any failure or delay in performance resulting from causes beyond its reasonable control, provided reasonable efforts are made to resume performance as soon as possible.

Nothing in this section shall limit or exclude either party’s liability for:

• death or personal injury caused by negligence,
• fraud or fraudulent misrepresentation,
• or any liability that cannot be lawfully excluded under applicable law.

GENERAL REPRESENTATION AND WARRANTY

You represent and warrant that:

• your use of the Service will be in strict accordance with the embed signage’s Privacy Policy, with this Agreement and with all applicable laws and regulations (including without limitation any local laws or regulations in your country, state, city, or other governmental area, regarding online conduct and acceptable content, and including all applicable laws regarding the transmission of technical data exported from the United Kingdom or the country in which you reside);
• and your use of the Service will not infringe or misappropriate the intellectual property rights of any third party.

INDEMNIFICATION

You agree to indemnify, defend, and hold harmless embed signage, its affiliates, directors, officers, employees, agents, contractors, licensors, and suppliers (the “Indemnified Parties”) against all claims, liabilities, damages, losses, costs, or expenses (including reasonable legal fees) arising from or related to:

• Your violation or breach of these Terms of Use or any applicable law or regulation
• Any infringement or alleged infringement of intellectual property or other rights arising from the content or data you upload or distribute through the Service
• Your misuse of the Service, including any negligent or unlawful conduct
• Your failure to comply with your obligations regarding account security, data protection, or confidentiality as set forth in these Terms

embed signage will notify you promptly of any claim subject to indemnification. You agree not to settle any claim without the prior written consent of embed signage, which consent shall not be unreasonably withheld.

WHO HAS RIGHTS UNDER THIS AGREEMENT

• This Agreement does not give rights to any third parties.
• You cannot transfer your rights or obligations under this Agreement without our consent.
• Our rights and obligations can be assigned to others. For example, this could occur if our ownership changes (as in a merger, acquisition, or sale of assets) or by law.

DISPUTES AND WAIVERS

• If any aspect of this Agreement is unenforceable, the rest will remain in effect.
• Any amendment or waiver to our Agreement must be in writing and signed by us. If we fail to enforce any aspect of this Agreement, it will not be a waiver.
• We reserve all rights not expressly granted to you.
• In all cases, the laws of the United Kingdom will apply to any claim, cause of action, or dispute you have against us that arises out of or relates to these Terms (“claim”), and you may resolve your claim in a competent court in the United Kingdom. British law will govern these Terms and any claim, without regard to conflict of law provisions.

CHANGES

• embed signage reserves the right, at its sole discretion, to modify or replace any part of this Agreement.
• We may change our Service and policies, and we may need to make changes to these Terms so that they accurately reflect our Service and policies. Unless otherwise required by law, we will notify you (for example, through our Service or email) before we make changes to these Terms and give you an opportunity to review them before they go into effect. If you continue to use the Service, you will be bound by the updated and currently active Terms. If you do not want to agree to these or any updated Terms, you can permanently delete your account by contacting legal [at] embedsignage [dot] com.
• embed signage reserves the right at any time and from time to time to modify or discontinue, temporarily or permanently, the Service (or any part thereof) with or without notice.
• Prices of the Service are subject to change upon a minimum of 30 days notice. Such notice may be provided at any time by posting the changes to the embed signage website, via the Service, our Reseller partners or by contacting you by email.

GOVERNING LAW & JURISDICTION

This Agreement shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising under or in connection with this Agreement shall be subject to the exclusive jurisdiction of the courts of England and Wales.

CONTACT INFORMATION

Questions or comments regarding these Terms of Use should be sent by email to legal [at] embedsignage [dot] com