Selfridges, AVMI and embed signage Shortlisted for AV Award 2017

embed signage - Digital Signage Software - AV Awards 2017 Corporate Project of the Year Shortlist - AVMI and Selfridges

Global AV integrator, AVMI has provided Selfridges with a new way to share their digital content internally efficiently and effectively across their nationwide offices. The project has been shortlisted for the prestigious Corporate Project of the Year award at the AV Awards 2017. The winner will be announced at the Grosvenor House Hotel, London, on Friday 29 September.

AVMI deployed a high-impact indoor LED wall at the London Team Tunnel and a network of over 30 Samsung Smart Signage Platform displays at Selfridges office and retail locations in Manchester, Birmingham, Leicester and London. Using digital signage software they deliver real-time updates to all the displays providing a complete, creative and flexible Digital Signage solution that has yielded significant benefits both operationally and financially.

The judges for the AV Awards were looking for entries that meet the below criteria and then individually scored the entries out of 100 to form the official shortlist:

  • Demonstrable commitment to, and pursuit of, the future development of AV communications
  • Achievements that benefit AV sector clients and users as well as the entrant
  • Proof of market development initiatives
  • Proof of company performance in terms of market share, turnover or margin increases
  • Proof of benefit to clients
  • Evidence of technical innovation and creative solutions to communication problems

We are exceptionally proud to have been shortlisted for the Corporate Project of the Year award and Selfridges are also extremely satisfied with the solution delivered by AVMI:

“The rollout of the new digital noticeboards has revolutionised the way our team members receive information and the way we work as a team”
Senior Manager, Internal Communications, Selfridges

About the Selfridges Digital Signage Project:

AVMI worked closely with Selfridges’ IT and Internal Communications (IC) teams to provide a Digital Signage solution that gives the reliability, optimal impact and remote management of content. Selfridges opted for as it provided the capability to publish rich digital content to a range of different devices from any location with an internet connection.

provides Selfridges with a wide range of hardware options, giving them a single platform to maintain and manage their signage network, both now and as it evolves into other areas and for other uses. The software provides Selfridges with a status overview of their network of signage displays, helping them to identify when content was received by each device, that they are currently playing content and if a screen has been turned off /disconnected unexpectedly.

AVMI installed over thirty Samsung SSP displays in various office and retail locations nationwide. These were placed in communal areas and kitchens to be clearly visible and to create common talking points for staff during breaks, as well as behind customer facing Click & Collect counters and retail concessions at certain stores.

Selfridges also selected a 3m wide by 1.75m high, 2.6mm pixel pitch bezel-less LED wall from digiLED for their ‘Team Tunnel’ that connects their HQ to their flagship store. The LED wall provides the sensational focal point Selfridges they desired. The technical solution complements the striking brand imagery displayed by Selfridges. Deciding factors included the solution’s superior brightness, contrast levels and colour reproduction capabilities.

Selfridges is already realising significant time and cost gains in managing and distributing their messaging. Annual print savings of approximately £23,000 are also being realised.

Productivity gains have also been realised in a number of teams, including Internal Communications and Graphics teams who used to spend approximately two days a week producing a printed weekly newsletter for the business. As a result of the screens, the newsletter is now produced fortnightly and is in a digital format. Content that used to feature in the newsletter can now be displayed on the screens and the department stores is now able to show video, animation and its award-winning Selfridges Hot Air films on the big screen.

Download the full PDF case study here

AV Awards 2017

The winner of the Corporate Project of the Year 2017 will be announced at the Grosvenor House Hotel, London, on Friday 29 September – wish us all luck and we look forward to seeing many of you there!

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